Nearly every hotel, tourism and hospitality operator in the world is listed on TripAdvisor. The reason for TripAdvisors’ success is really quite simple: consumers trust other consumers. By looking at TripAdvisor, travellers or guests can feel rest assured over their choices before they purchase. They do this by looking at reviews. Reviews can be found everywhere from TripAdvisor to OpenTable to Google. But why are they so important and what’s the one easy step to getting good

There are two types of businesses: Those who have learned from lockdown and those who have not. Having worked closely with a number of Hospitality businesses in recent months, this is the only conclusion I can come to. There are those businesses who think that things should be the same as before, operate the same way as before, and treat the staff the same or are more demanding than before. Those that are living in the past. Then there are those that are looking to the future